Imagine you subscribed to you local newspaper. The paper carrier comes every day and drops the paper on your porch. You get tired of the paper, so you call the police and complain that the carrier is littering.

Chances are, the paper will stop. But that doesn't make it the right way to end your subscription. Email works much the same way. By filling in the previous page, and then answering the confirmation email, you're asking to recieve these emails - and they'll be dropped on your e-porch. It's not spam because you asked for them. And it still won't be spam when you're ready to stop receiving them.

When you click "report as spam", your click registers a complaint against the mail server that sent you that message. Those complaints are tracked.  If enough people also click, then email systems like gmail, hotmail, and yahoo will be more likely to dump mail from that source into spam folders, or even block it completely.

It's like the paper carrier isn't allowed to come to your town anymore because you complained he was littering. And that's not right.

That's why you should use the unsubscribe link in the mailing to stop recieving these. The unsubscribe request goes straight to the sender and stops us from sending more mail to you. It's just what you want, and it doesn't cause any problems for others. It's like calling the paper carrier and saying "I don't want the paper anymore."

So.... Unsubscribe. Don't Report.